Herbajules - A gift from mother nature. CCM introduces new range of herbal medicines
20 Apr 2009
 

Herbajules, developed through extensive scientific research where natural compounds extracted from plants, also known as phytochemicals for their health promoting-values, are CCM Berhad’s latest herbal innovative products for promoting overall well being which are manufactured by its subsidiary, CCM Duopharma Biotech Berhad.

Herbajules new range of products combines 5,000 years of health secrets and cutting edge technology that offers a holistic approach to achieve and maintain optimum health. Herbajules products aredeveloped using pelletization technology for maximum absorption and  efficacy of the natural compounds or extracts from herbs.

In this technology, crude herbal extracts are first deposited on inert spherical beads, which are further individually coated with a finishing coat. This helps to prevent the interaction between the extracts from different plants and keeping them separate until the protective coat is dissolved in the body, delivering the pure and effective compound unaltered. The pellets are then dried, mixed and offered in varying colours which are visible from the clear, transparent vegetable capsules. This distinguishes one extract from another, improves its aesthetics and is better accepted by consumers. The coating as well as spherical beads ensures that the individual ingredients do not come in contact of each other during their storage until their actual use by patients.

The coating is formulated with such ingredients which dissolve in the stomach, thus maintaining the beneficial medicinal properties of herbal plants in the original intended form as if it is made fresh and delivered at the same time of administration itself. The coating and colouring used are made for plant based natural compounds. 

According to CCM Berhad Group Managing Director, Dato’ Dr Mohd Hashim Tajudin, Herbajules’ pellet formulation offers several advantages enabling better handling and storage while facilitating a viable and economical production process. The spherical shape of Herbajules also enables the pellets to flow freely and pack uniformly into the capsules. The pellets also increase the absorption of the phytochemicals in the body as they increase the surface area and make the herbs more bioavailable when compared to the common dosage forms namely tablets and non palletized capsules.

“CCM is proud to take these products to the markets which are developed based on this latest technology which has been patented and is being accepted by doctors worldwide as a superior delivery system for herbal products. We are glad to offer Malaysians the opportunity to experience the superiority of the delivery system and increase the use of specific disease preventive products under Herbajules range.

“Our modern and hectic lifestyle leaves much to be desired when it comes to getting all the right help and benefits for specific medical conditions. Herbajules developed from naturalphytochemicals, works in harmony with our body to effectively help us and also boost our immune systems, reduce stress, renew vitality and body function, and enhance strength and stamina in a holistic  way,” said Leonard Ariff Abdul Shatar who is the Chief Executive Officer of CCM Duopharma Biotech Berhad and CCM Pharmaceuticals Division Director.

“We aim to become the leading player in the local herbal pharmaceutical industry and the introduction of Herbajules exemplifies our commitment to provide consumers the best therapeutic benefits from mother nature. Herbajules will be sold at a reasonable price and we hope it will be well received by consumers who seek natural alternative treatment or help in common ailments.” Leonard added.

The Herbajules range of products include Diamelon Plus, Herba Cleanse, Rumatis, Memor, Tricare and Vigorex that have specific use and have been used traditionally for thousands of years for general well being. Specialty products will be Herba Cleanse that helps maintain a healthy, glowing skin; Rumatis that helps to relieve joints and muscular pain; Tricare helps to improve urination problem; and Vigorex is usedfor vitality, energy and men’s health.  

Herbajules will be sold at a retail price of between RM28.80 and RM48.80 for pack size of 60 capsules except for Vigorex that will be in 30’s pack. Products will be available in selected clinics and please ask your physician for further information. All products will be available at leading pharmacies and selected Chinese medical halls nationwide by the middle of this year.

CCM Duopharma Biotech Berhad is a subsidiary of CCM Berhad, which is listed on the main board of Bursa Malaysia and is a key player in the fertilisers, chemicals and pharmaceuticals industries.

 

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Issued with the compliments of Chemical Company of Malaysia Berhad
Through Eric Pringle Associates Public Relations Sdn Bhd.
For further information, please contact Ida Fazila Ismail
at 03-2161 7144/49/54 or e-mail at ifazila@epapr.com.my

 
 
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